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Publication year : 2015 ✕Source : İşletme Araştırmalar ... ✕
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The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan

Bilgehan GÜLCAN

Brand awareness which is considered as one of the most important factor affecting the consumer purchasing preferences has been investigated by both academics and practitioners in the field of marketing in recent years. The current study investigated brand awareness in Kazakhstan and Kyrgyzstan regarding consumer electronic products, such as laptop computers, tablet computers, and cell phones. To determine brand awareness, data were obtained by using suitable market analysis methods, andthen analyzed by using the Spearman correlation and the chi-square test for independence.Based on the study r ...More

Article 2015 Turizm Fakültesi İşletme Araştırmaları Dergisi / Journal of Business Research -Türk7 ( 1 ) 146 Views
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Empowerment Perceptions of Employees in Hotel Enterprises

Şenol ÇAVUŞ | Cüneyt TOKMAK

The concept of empowerment, which is applicable for any social group that the person belongs to, is an essential phenomenon for continuity and success of the organization. The main purpose of this study is to determine the empowerment perceptions of employees in hotel industry. The research was conducted in four and five star hotels that operate in the city of Bishkek, Kyrgyzstan, and 170 employees were reached at those hotels. Empowerment perceptions of the employees were measured using the scales “Conditions of Work Effectiveness Questionnaire-II, CWEQ-II” and “Psychological Empowerment Scal ...More

Article 2015 Turizm Fakültesi İşletme Araştırmaları Dergisi / Journal of Business Research -Türk7 ( 4 ) 40 Views
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