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Digital diplomacy is a form of new public diplomacy that uses the internet, new information and communication technologies, and social media as a means to strengthen diplomatic relations. The main differences from classical public diplomacy are greater access to information, more interaction between people and organizations, and greater transparency. Diplomacy is radically transforming in front of our eyes. In the face of new challenges, its structure and methods are changing, and new directions are emerging. The chapter analyzes new opportunities and technologies for use by the diplomatic dep ...Более
The importance of digital diplomacy, which we encounter as public diplomacy activities on digital platforms, has been recognized more and more, and it has been actively used by many countries through applications such as social media accounts and websites. In the light of this information, the aim of the study is to reveal the ways in which the ministry of sports, which is responsible for sports and athletes, which increases the awareness and prestige of countries in national and international platforms, uses websites as a digital diplomacy tool. The official websites of the Ministries of Spor ...Более