Evaluation of Websites as Digital Diplomacy Tools in Terms of Design Criteria: In the Case of Sports Ministry of Turkey and Kyrgyzstan

The importance of digital diplomacy, which we encounter as public diplomacy activities on digital platforms, has been recognized more and more, and it has been actively used by many countries through applications such as social media accounts and websites. In the light of this information, the aim of the study is to reveal the ways in which the ministry of sports, which is responsible for sports and athletes, which increases the awareness and prestige of countries in national and international platforms, uses websites as a digital diplomacy tool. The official websites of the Ministries of Sports of Turkey and Kyrgyzstan, which were determined as the sample of the study, were analyzed with the categorical content analysis method, and the similarities and differences between the use of the websites of the ministries were determined.

Keyword: Ministry of Sports; digital diplomacy; digitalization; web design; Ministry of Youth and Sports of Republic of Turkey; network society; Ministry of Culture, Information, Sports, and Youth Policy of the Kyrgyz Republic