This study analysed the effectiveness of university promotion methods and factors affecting applicants' choices. The study used a quantitative approach with a sample of 7839 university applicants. Results show that the most influential factor affecting university choice is the economic factors such as tuition fees, scholarships, etc.; nevertheless, family income is not among them. Education quality and academic staff also affect the choice. Besides, there were differences in the factors such as gender, region, family structure and secondary school background of the applicants.
Publication Name (dc.title) | What Defines the University Choice? The Case of Higher Education in Kyrgyzstan |
Author/s (dc.contributor.yazarlar) | Seyil NAJIMUDINOVA, Rita ISMAİLOVA, Zamira OSKONBAEVA |
Publication type (dc.type) | Makale |
Language (dc.language) | İngilizce |
Publication year (dc.date.issued) | 2022 |
National/International (dc.identifier.ulusaluluslararasi) | Uluslararası |
Source (dc.relation.journal) | Sosyoekonomi |
Number (dc.identifier.issue) | 54 |
Volume/Issue (dc.identifier.volume) | 30 |
Page (dc.identifier.startpage) | 53-72 |
ISSN/ISBN (dc.identifier.issn) | ISSN: 1305-5577 |
Publisher (dc.publisher) | Sosyoekonomi Derneği |
Databases (dc.contributor.veritaban) | Web of Science Core Collection |
Databases (dc.contributor.veritaban) | Ulakbim (DergiPark) |
Databases (dc.contributor.veritaban) | Scopus |
Index Type (dc.identifier.index) | ESCI |
Index Type (dc.identifier.index) | Scopus |
Abstract (dc.description.abstract) | This study analysed the effectiveness of university promotion methods and factors affecting applicants' choices. The study used a quantitative approach with a sample of 7839 university applicants. Results show that the most influential factor affecting university choice is the economic factors such as tuition fees, scholarships, etc.; nevertheless, family income is not among them. Education quality and academic staff also affect the choice. Besides, there were differences in the factors such as gender, region, family structure and secondary school background of the applicants. |
URL (dc.rights) | https://dergipark.org.tr/tr/pub/sosyoekonomi/issue/73164/1015296 |
DOI (dc.identifier.doi) | 10.17233/sosyoekonomi.2022.04.03 |
Faculty / Institute (dc.identifier.fakulte) | İktisadi ve İdari Bilimler Fakültesi |
Department (dc.identifier.bolum) | İşletme Bölümü |
Author(s) in the Institution (dc.contributor.author) | Seyil NAJİMUDİNOVA |
Author(s) in the Institution (dc.contributor.author) | Rita İSMAİLOVA |
Author(s) in the Institution (dc.contributor.author) | Zamira ÖSKÖNBAYEVA |
Kayıt No (dc.identifier.kayitno) | BLDF9DD4BF |
Record Add Date (dc.date.available) | 2022-11-22 |
Notes (Publication year) (dc.identifier.notyayinyili) | October 2022 |
Wos No (dc.identifier.wos) | WOS:000877686200003 |
Subject Headings (dc.subject) | marketing higher education |
Subject Headings (dc.subject) | decision-making |
Subject Headings (dc.subject) | information source |
Subject Headings (dc.subject) | university choice |
Subject Headings (dc.subject) | Kyrgyzstan |