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Faculty / Institute : İktisadi ve İdari Bi ... ✕Subject Headings : marketing ✕
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Mobil Telefon Tercihinde Etki Faktörleri-Kırgızistan’daki Üniversite Öğrencileri Üzerine Bir Çalışma

Azamat MAKSUDUNOV

Mobil telefon pazarı bir yandan hızla büyürken, diğer yandan yoğun bir rekabet ile karşılaşmaktadır. Karmaşık bir ürün olan mobil telefonlar eş zamanlı olarak çok sayıda ihtiyacı karşılamakta ve yalnızca bir iletişim aracından daha fazlasını ifade etmektedir. Özellikle genç tüketiciler ve onların istek, ihtiyaç ve arzuları, hem mevcut markalar arasındaki rekabetin artmasında hem de pazarın şekillenmesinde önemli rol oynamaktadır. Bu nedenle, genç tüketicilerin mobil telefon tercih kararlarını nasıl verdikleri hem akademik hem de endüstriyel bakış açısından ilgi ve merak konusudur. Bir örnek ol ...More

Article 2015 İktisadi ve İdari Bilimler Fakültesi Celal Bayar Üniversitesi Sosyal Bilimler Dergisi13 ( 2 ) 65 Views
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The demand determinants for urban public transport services: A review of the literature

Cihat POLAT

The future always includes some degree of uncertainty and reducing it is of special importance for decision makers. This is also valid for the decision makers in the public transport area. The uncertainty in the future demand and the need to know the factors that influence the demand make the area much interested in by the decision makers for the sake of planning and making right decisions. In this sense, knowing about the demand driving factors and determining future demand for public transport services are very basic managerial instincts for those who perform in the area. However, the subjec ...More

Article 2012 İktisadi ve İdari Bilimler Fakültesi Journal of Applied Sciences12 ( 12 ) 102 Views
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The Color of the Future in Marketing is Green

Azamat MAKSUDUNOV | Murat AVCI

Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers’ expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...More

Chapter of Books 2020 İktisadi ve İdari Bilimler Fakültesi Contemporary Issues in Strategic Marketing ( Chapter 8 ) 131 Views
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THE COLOR OF THE FUTURE IN MARKETING IS GREEN

Azamat MAKSUDUNOV | Murat AVCI

Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers' expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...More

Chapter of Books 2020 İktisadi ve İdari Bilimler Fakültesi Contemporary Issues in Strategic Marketing 194 Views
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