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Department : Turizm ve Otel İşlet ... ✕Subject Headings : brand awareness ✕
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The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan

Bilgehan GÜLCAN

Brand awareness which is considered as one of the most important factor affecting the consumer purchasing preferences has been investigated by both academics and practitioners in the field of marketing in recent years. The current study investigated brand awareness in Kazakhstan and Kyrgyzstan regarding consumer electronic products, such as laptop computers, tablet computers, and cell phones. To determine brand awareness, data were obtained by using suitable market analysis methods, andthen analyzed by using the Spearman correlation and the chi-square test for independence.Based on the study r ...More

Article 2015 Turizm Fakültesi İşletme Araştırmaları Dergisi / Journal of Business Research -Türk7 ( 1 ) 146 Views
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