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Department : Radyo-Televizyon ve ... ✕Subject Headings : Kyrgyzstan ✕
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Patterns of Television Viewing Behavior in Kyrgyzstan: A Perspective of Uses and Gratifications = Kırgızistanda Televizyon İzleme Davranışı Örüntüleri: Bir Kullanımlar ve Doyumlar Perspektifi

Bünyamin AYHAN

Television draws attention as a very powerful means of mass communication taking up a very important part in social life. Television, when compared to other mass media, remains as a means that presents information to people in an effective and persuasive way without requiring any training for use. Television comes to the fore among other social media due to its audio and visual elements and its ability to create a false sense of participation. Television informs while entertaining. Especially, it presents people with various alternatives not only to be relieved of the oppressive everyday life ...More

Article 2015 İletişim Fakültesi Bilig : Türk Dünyası Sosyal Bilimler Dergisi ( 75 ) 158 Views
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Localization Strategy of Global Brand: Case Study of Coca-Cola

Regina CAMANKULOVA | Niyazi AYHAN

Today, the phenomenon of globalization has gained momentum in parallel with technological developments. Global brands also need some strategies to have a place in the local market. The most important of these strategies is that global brands adapt to local culture. In the process of localization, global brands add local elements to their brands to attract consumers by using various strategies. Communication texts play an important role in consumer preferences, it gives a great advantage to the global brand in sales and marketing. Advertising text is the most important one among various communi ...More

Article 2020 İletişim Fakültesi MANAS Journal of Social Studies (MJSS) - MANAS Sosyal Araştırmalar Dergisi9 ( 4 ) 132 Views
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