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The study aims at describing the mechanism of weather metaphors formation and functioning in sport discourse in the Russian and English languages. The problem of the nature of metaphor is presented for the purpose of introducing conceptual foundation of the phenomena. Weather as a conceptual area appeals to human cognition as a natural phenomenon and forms particular conceptual connection with human activity. Conceptual Blending Theory is utilised in the study to demonstrate particular result of weather metaphorisation that is blended or integrated conceptual structure –mental space. Blended s ...More
The article attempts to determine the national specificity of the concept learning in German and Russian by means of free association experiment. In the experiment, intermediate school students from different types of institutions of learning in Germany and Russia took part. The resulting associate words made it possible to reveal the general and nationally specific in the conceptual sphere of the students, and also to determine the attitude towards German and Russian teaching of schoolchildren. The scientific novelty is as follows: the concept learning is first analyzed from the standpoint of ...More
This paper explores the representation of the concept of water within literature from an eco-feminist perspective, highlighting the intersections between environmental and gender issues. By analyzing the works of Kyrgyz writer Chingiz Aitmatov, alongside a broader linguistic and cultural investigation into the concept of water in the Kyrgyz worldview, the paper reveals how water serves as a powerful symbol of life, purity, and continuity. Aitmatov's works, deeply rooted in the ecological landscapes of Kyrgyzstan, often portray water not merely as a physical substance but as a carrier of cultur ...More
This paper explores the role of water as a commodity in Kyrgyzstan from a semiotic perspective, drawing parallels between the historic Silk Road and contemporary debates surrounding water resources. It analyzes the semiotics of water, examining its representation, interpretation, and symbolic significance in the context of regional cooperation and resource management. By applying semiotic frameworks to understand the complexities of water governance, this study sheds light on the socio-political dynamics shaping water policies in Central Asia. The concept of the Great Silk Road holds immense h ...More
This paper explores the role of water in Kyrgyz culture, examining its significance in the context of globalization and its implications for the hospitality industry. Drawing from cultural practices involving water as a symbol of hospitality, we explore how cultural sensitivity and understanding shape cross-cultural communication and influence employee and tourist behavior in the hospitality. Through an analysis of traditional customs and proverbs related to water, we seek to provide a deeper understanding of the role of water in fostering hospitality and building connections in a globalized w ...More