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The World Nomad Games (WNG) is a new emerging large-scale event in the world, where ethnic sports can be exhibited. It was started in 2014 and until today WNG has been organized three times (2014, 2016, and 2018) in Kyrgyz Republic. Actually, these kinds of events have economic and noneconomic impacts on the destinations. In this chapter, the WNG role for tourism development in Kyrgyz Republic will be investigated. Kyrgyz Republic as a tourism destination was opened in 1991 after the collapse of the USSR. Today, tourism is identified among the priority sectors in the country. However, our coun ...More
Whether university support is meaningful in increasing students' entrepreneurial intentions (EI) remains largely under-investigated, especially in the context of Central Asian countries. In this study, we attempted to address this question by examining the effects of university support (comprised of educational support, concept development support, and business development support) on students' EI. We employed a structured questionnaire to collect data from 793 student respondents enrolled in 13 universities in Kyrgyzstan and performed descriptive and inferential statistical analyses. Our anal ...More
Social media attracts a wide range of users and in this way creates great opportunities for businesses and in this way attract the academic researchers from all over the world. According to recently published research, the majority of the articles on this subject concentrated in the last 5 years and main of them addressed to developed countries. Limited numbers of studies have published from emerging markets especially from the former Soviet Union countries. This study aims to examine social media usage in Post-Soviet Kyrgyzstan. Data was collected by using structured questionnaire, which base ...More
The economic impact of tourism is increasing steadily at local, national, and global levels. People are traveling and spending money to learn foreign cultures and see new places. In this respect, tourism sector appears to be an important opportunity for entrepreneurship. With their natural beauty, history and cultural diversity, Central Asian Turkish Republics have potential to get considerable share of the world tourism market. However, despite significant advantages in terms of tourism potential, it has not yet reached the desired level. In this context, by evaluating the competitive indices ...More
Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers’ expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...More
Purpose The housing/real estate sector is one of the most important sectors in any country. However, existing marketing literature on the home buying behavior and the decision-making process is still in the early stage of development. The purpose of this study is to examine the home buying behavior from the consumers' perspective in a high-context culture, namely, Kyrgyzstan and its managerial and/or public policy implications to other countries which are at a similar level of socio-economic development as Kyrgyzstan. Design/methodology/approach Using a questionnaire, data for the study (n 300 ...More
Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers' expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...More
This paper assesses the local entrepreneurial culture based on the perceptions of local residents, by focusing on four distinct dimensions of the local entrepreneurial culture:
Economic and socio-cultural effects created by international students' mobility have reached a level that shouldn't be ignored. There is a growing global competition between countries to gain higher share of international student market. The Republic of Turkey is one of the main actors of this market. One of the factors influencing international students' country preferences is a country image. In this context, this study aims to reveal the image of Turkey as an international education destination in terms of Kyrgyz students and to evaluate the effect of country image on destination choice. Fo ...More
The World Nomad Games (WNG) is a new form of large-scale events in the world. Thus, little empirical research is focused on understanding perceived impacts of the WNG and behavioural tendencies of the host community. The research aims to reveal the perceptions of the local people regarding the possible impacts from hosting the World Nomad Games in two different localities of the Kyrgyz Republic. The impacts of the WNG were measured using a survey conducted among local residents based on face-to-face interviews. The study examines data collected from two localities in the Kyrgyz Republic: 384 s ...More
The purpose of this paper is to examine students’ perceptions toward drivers of entrepreneurship in the cross cultural context. The sample of the study consists of undergraduate students from Kyrgyzstan (n=200), Bhutan (n=200) and Taiwan (n=200) universities. Primary data were compiled by using face-to-face and online questionnaire methods. Descriptive statistics, paired sample t test and ANOVA were used for data analysis. The empirical findings reveal that Bhutanese students have the highest mean scores compared to other countries. Independence dimension is found to be the first driver for al ...More