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Regina CAMANKULOVA | Niyazi AYHAN | Venera NARINOVA
Belgesel sinemanın temel amacı insanlığa hizmet etmektir. Ancak belgesel sinema özellikle II. Dünya savaşı sırasında etkin bir şekilde propaganda aracı olarak kullanılmıştır. Sovyet dönemine denk gelen Kırgız belgesel sinemasının kuruluşu, SSCB’nin sinema sanat anlayışı ve estetiğinden büyük ölçüde esinlenmiştir. Bu çalışmada “Köyümün Askerleri” (1985) belgesel filminde yer alan medya metinleri ideolojik çerçevede analiz yapılacaktır. Söz konusu analiz, medya metninde ideoloji ve kültürel bağlam çerçevesini kapsamaktadır.
Bu çerçevede belgesel film, Silverblatt ve arkadaşlarının medya metinler ...Более
In the 21st century, mass media offers to target audience how to think them with the help of symbols and icons. The meaning given by the cinema and films re-interpreted by consuming individuals. In this article, “Belgisiz Marshrut” film will be analyzed. In this film, it analyzes the lives of passengers in the bus in terms of represented identity. Each individual in the bus represents a certain ideology and identity. “Belgisiz Marshrut” film’s screenplay is written and directed by Temirbek Birnazarov. The film describes post-Soviet Kyrgyzstan period when it enters to a new direction with unkno ...Более
University students studying journalism are regarded as professional journalists of the future. University education is the first basis of the professional knowledge and knowledge of students receiving journalism education. They are also their first steps into the journalism profession. In the theoretical and applied courses, they take during the university education, students gain perspective on the segments that journalists are responsible for, the functions of the journalism profession, the controversial newsgathering methods of the journalism profession, the universal ethical values of the ...Более
Today, the phenomenon of globalization has gained momentum in parallel with technological developments. Global brands also need some strategies to have a place in the local market. The most important of these strategies is that global brands adapt to local culture. In the process of localization, global brands add local elements to their brands to attract consumers by using various strategies. Communication texts play an important role in consumer preferences, it gives a great advantage to the global brand in sales and marketing. Advertising text is the most important one among various communi ...Более