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Economics and BusinessКыргызско-Турецкий университет «Манас» Коллекция учреждения

THE COLOR OF THE FUTURE IN MARKETING IS GREEN

Azamat MAKSUDUNOV | Murat AVCI

Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers' expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...Более

Глава книги 2020 İktisadi ve İdari Bilimler Fakültesi Contemporary Issues in Strategic Marketing 194 Просмотры

A Comparative Study of Entrepreneurial Attitudes and Attributes of Turkish and Kyrgyz Entrepreneurs

Seyil NAJİMUDİNOVA

There is little knowledge available about entrepreneurship in transition economies of Central Asia in comparison to the advanced economies where significantly more research information is available about entrepreneurs and entrepreneurial process. Despite the lack of information about entrepreneurs and entrepreneurship process in transition economies, especially about former Soviet Republic countries, it is recognized that the effective practice of entrepreneurship is highly correlated with a successful transition from a planned economy to a market based economy. On the other hand, although the ...Более

Глава книги 2009 İktisadi ve İdari Bilimler Fakültesi Entrepreneurship and its Economic Significance, Behavior and Effects ( Chapter 2 ) 52 Просмотры

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