An empirical investigation of home buying behavior in a high-context culture: a strategic marketing-oriented approach

Azamat MAKSUDUNOV

Purpose The housing/real estate sector is one of the most important sectors in any country. However, existing marketing literature on the home buying behavior and the decision-making process is still in the early stage of development. The purpose of this study is to examine the home buying behavior from the consumers' perspective in a high-context culture, namely, Kyrgyzstan and its managerial and/or public policy implications to other countries which are at a similar level of socio-economic development as Kyrgyzstan. Design/methodology/approach Using a questionnaire, data for the study (n 300 ...Более