An assessment of eco hotel practices and green marketing perceptions: An eco-labelling model proposal for hotels in Kyrgyzstan

Mustafa Murat KIZANLIKLI | Narıngül MARGAZİYEVA | Kımbat ASANOVA | İbrahim GÜNDOĞDU

The growing relevance of green marketing, sustainability and eco-labels is indisputable fact in the hospitality industry. These concepts are based on the philosophy of caring for the Earth and not only save the environment, but also enhance the image and market value of enterprises. Despite the fact that since the 1970s eco-labels in the hospitality industry began to gain momentum in the different countries, but Kyrgyzstan lagged behind in this matter. In this study, a national eco-certificate model proposal was developed that would take into account the geographical and cultural characteristi ...Более