Mustafa Murat KIZANLIKLI | Narıngül MARGAZİYEVA | Kımbat ASANOVA | İbrahim GÜNDOĞDU
The growing relevance of green marketing, sustainability and eco-labels is indisputable fact in the hospitality industry. These concepts are based on the philosophy of caring for the Earth and not only save the environment, but also enhance the image and market value of enterprises. Despite the fact that since the 1970s eco-labels in the hospitality industry began to gain momentum in the different countries, but Kyrgyzstan lagged behind in this matter. In this study, a national eco-certificate model proposal was developed that would take into account the geographical and cultural characteristi ...Daha fazlası
Based on self-determination theory as a conceptual framework, the aim of this study is to reveal the relationships amongst cave visitors' experiences, motivation, satisfaction and revisit intention. In order to test the conceptual model designed in line with the objectives of the study, a survey was conducted amongst a sample of 312 visitors to Dupnisa Cave in Turkey. The analysis showed that visitors' motivation and cave experience positively influenced their satisfaction. Moreover, satisfaction has an effect on visitors' revisit intention. This study is one of the first to attempt to reveal ...Daha fazlası
As traditional international trophy hunting destinations are becoming less accessible due to hunting restrictions and regulations, new destinations are entering the scene, such as the Republic of Kyrgyzstan, located in Central Asia. Kyrgyzstan has grown to be one of the top destinations for international trophy hunting of argali Ovis ammon and ibex Capra sibirica, both of which are in danger of extinction. Empirically, the article draws on a case study from the largest region in Kyrgyzstan, At-Bashy, and 395 questionnaires with local inhabitants from 5 villages, and 1 interview with an interna ...Daha fazlası
Türkiye turizmi için hedef pazar niteliğindeki Orta Asya Türk Devletleri’nde Türkiye’nin turistik imajının ortaya konulması, ilgili ülkelere yönelik ger- çekleştirilecek turizm pazarlamasının nitelik ve kapsamının belirlenmesine temel teşkil etmektedir. Buradan hareketle araştırmanın amacı, Orta Asya Türk Devletleri’nden Kazakistan ve Kırgızistan’daki Türkiye’ye yönelik turistik imajın ve ziyaret eğiliminin belirlenmesidir. Araştırmada Kırgızistan ve Kazakistan’daki farklı meslek gruplarındaki 674 kişiden veri toplanmıştır. İstatistiksel analiz sonuçlarına göre, genel Türkiye imajının yüksek d ...Daha fazlası