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Yrd. Doç. Dr. Azamat MAKSUDUNOVİktisadi ve İdari Bilimler Fakültesi
Erişime Açık

World Nomad Games As An Emerging Large-Scale Event and Its Role for Tourism Development in Kyrgyzstan

Azamat MAKSUDUNOV | Kıyalbek DIYKANOV

The World Nomad Games (WNG) is a new emerging large-scale event in the world, where ethnic sports can be exhibited. It was started in 2014 and until today WNG has been organized three times (2014, 2016, and 2018) in Kyrgyz Republic. Actually, these kinds of events have economic and noneconomic impacts on the destinations. In this chapter, the WNG role for tourism development in Kyrgyz Republic will be investigated. Kyrgyz Republic as a tourism destination was opened in 1991 after the collapse of the USSR. Today, tourism is identified among the priority sectors in the country. However, our coun ...Daha fazlası

Erişime Açık

The Color of the Future in Marketing is Green

Azamat MAKSUDUNOV | Murat AVCI

Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers’ expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...Daha fazlası

Erişime Açık

THE COLOR OF THE FUTURE IN MARKETING IS GREEN

Azamat MAKSUDUNOV | Murat AVCI

Green Marketing refers to efforts that in the production and marketing of products and services cause less harm to the environment. It is now difficult to open up to local or international markets and to gain competitive advantage over rivals. In this sense, it became necessary to meet the expectations of the consumers and to adapt to the changing world. Today, as environmental problems increase, the consumers' expectations from businesses have changed. Green consumers are generally defined as individuals who adopt environmentally friendly behaviors and / or buy green products among standard a ...Daha fazlası

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