Tourism, promotion and international public relations

Erkan AKGÖZ

An assessment of eco hotel practices and green marketing perceptions: An eco-labelling model proposal for hotels in Kyrgyzstan

Mustafa Murat KIZANLIKLI | Narıngül MARGAZİYEVA | Kımbat ASANOVA | İbrahim GÜNDOĞDU

The growing relevance of green marketing, sustainability and eco-labels is indisputable fact in the hospitality industry. These concepts are based on the philosophy of caring for the Earth and not only save the environment, but also enhance the image and market value of enterprises. Despite the fact that since the 1970s eco-labels in the hospitality industry began to gain momentum in the different countries, but Kyrgyzstan lagged behind in this matter. In this study, a national eco-certificate model proposal was developed that would take into account the geographical and cultural characteristi ...Daha fazlası

Ethnic cuisine ratings of consumers: a sample analysis of Konya ethnic Mevlevi kitchen dishes’

Ümit SORMAZ

Mevlevi cuisine, which carries the traces of history in Konya in Turkey, is an ethnic type of cuisine that is identified with that region. It is known that with the opening of more restaurants in the concept of ethnic cuisine, there will be a positive interaction in the region in terms of gastronomic tourism. Purpose of the research: To evaluate the meals and drinks of ethnic cuisine by the guests who prefer ethnic restaurants, using the menu analysis method. Case study, one of the qualitative research models, was used in the research. The research sample consists of Somatçı Fihi Ma Fih restau ...Daha fazlası

Functional koumiss from donkey's milk

Nadira TURGANBAYEVA | Cıldızay ÖZBEKOVA | Ruslan ADİL AKAY TEGİN

The study aimed to expand the range of dairy products by developing a recipe and technology for a fermented milk drink made from donkey milk with unique properties. Additional functionality is provided by the introduced probiotic cultures and phytogenic raw materials. Two functional drinks were proposed as experimental products: Koumiss-1 - koumiss with added probiotics and peony tincture, and Koumiss-2 - probiotic koumiss with added dried burdock roots. The initial raw material, donkey milk, was collected in the farm of the Ala Too State Farm located at an altitude of 800 m above sea level, i ...Daha fazlası

Antecedents of cave visitors' revisit intentions in the context of self-determination theory: a case study on Dupnisa Cave visitors in Turkey

Mustafa Murat KIZANLIKLI

Based on self-determination theory as a conceptual framework, the aim of this study is to reveal the relationships amongst cave visitors' experiences, motivation, satisfaction and revisit intention. In order to test the conceptual model designed in line with the objectives of the study, a survey was conducted amongst a sample of 312 visitors to Dupnisa Cave in Turkey. The analysis showed that visitors' motivation and cave experience positively influenced their satisfaction. Moreover, satisfaction has an effect on visitors' revisit intention. This study is one of the first to attempt to reveal ...Daha fazlası

Digital entrepreneurship in tourism

Mustafa Murat KIZANLIKLI | Narıngül MARGAZİYEVA

The Effect of Empowerment on Employees’ Turnover Intention: an Application on Industry of Konya = Personel Güçlendirmenin İşgörenlerin İşten Ayrılma Eğilimi Üzerine Etkisi: Konya Sanayi Bölgesi Üzerine Bir Uygulama

Mehmet ULUTAŞ

Personel güçlendirme, bireylerin ya da grupların bilinçli seçimler yapabilme ve yaptıkları seçimleri kararlara ya da sonuçlara dönüştürme sürecidir. İşten ayrılma eğilimi ise, işgörenlerin, gereksinimlerini karşılamayan örgütlerini terk etme isteklerini ifade etmektedir. Plansız ve rastgele gerçekleşen işgören devri örgütlerin sağlıklı gelişimini olumsuz etkilemektedir. Yöneticiler, işgörenlerinin işten ayrılma eğilimine neden olan faktörleri aktif olarak etkileyebildikleri için, işgören henüz örgütü terk etmeden önce işten ayrılma eğiliminin anlaşılması ve birtakım tedbirleri alınması önem ar ...Daha fazlası

The Effects of Cronyism on Job Satisfaction and Intention to Quit the Job in Hotel Enterprises: The Case Of Three, Four And Five Star Hotels in Muğla, Turkey

Barış ERDEM

In this study, the effects of cronyism perceptions of employees working in hotel enterprises on job satisfaction and intention to quit the job were reviewed. As samples, employees working in three, four and five star hotels in Muğla were selected. The data were obtained from 405 employees of 20 hotel enterprises consisting of different scales in Bodrum, Marmaris and Datça counties of Muğla, by using questionnaire technique. According to findings, a significant and negative relationship was found between cronyism and job satisfaction. And between cronyism and intention to quit the job, a signif ...Daha fazlası

Factors Affecting the Career Plans of University Students after Graduation

Şenol ÇAVUŞ | Serdar GERİ

The concerns of university students about result a job that fits with their field of education and abilities and also about their adaptation to business life are important problems to be considered. Therefore, career planning to be dealt with from the period of student years and having information about the factors affecting career planning have great importance.This research was conducted to determine the factors affecting the career plans of final year undergraduate students after graduation. The research covers 302 students studying in senior classes of two universities in the city of Bishk ...Daha fazlası

A Research on the Determination of Educated Employee Needs in the Hospitality Industry in Kyrgyzstan

Fazıl ŞENOL

Kyrgyzstan is a country which might be different from any other country in terms of its tourism. However, the advancement and development of tourism in a certain country is proportional to the employment of educated and trained workers. Thus, tourism can bring benefits to the state economy unless the employees of this field get high quality and specialization education. The goal of this research is defining specialization education level and current issues of employees in the field of hospitality industry which is an important subfield of tourism. The research identifies the problems of worker ...Daha fazlası

The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan

Bilgehan GÜLCAN

Brand awareness which is considered as one of the most important factor affecting the consumer purchasing preferences has been investigated by both academics and practitioners in the field of marketing in recent years. The current study investigated brand awareness in Kazakhstan and Kyrgyzstan regarding consumer electronic products, such as laptop computers, tablet computers, and cell phones. To determine brand awareness, data were obtained by using suitable market analysis methods, andthen analyzed by using the Spearman correlation and the chi-square test for independence.Based on the study r ...Daha fazlası

Empowerment Perceptions of Employees in Hotel Enterprises

Şenol ÇAVUŞ | Cüneyt TOKMAK

The concept of empowerment, which is applicable for any social group that the person belongs to, is an essential phenomenon for continuity and success of the organization. The main purpose of this study is to determine the empowerment perceptions of employees in hotel industry. The research was conducted in four and five star hotels that operate in the city of Bishkek, Kyrgyzstan, and 170 employees were reached at those hotels. Empowerment perceptions of the employees were measured using the scales “Conditions of Work Effectiveness Questionnaire-II, CWEQ-II” and “Psychological Empowerment Scal ...Daha fazlası